Refreshing the Thebe look

Thebe has been around for 22 years, and although the company is firmly rooted in its history and respects the traditions of the past, it prides itself on being a progressive company that embraces new challenges and pro-actively seeks out ways to make the future even better for it’s communities.

As a confident 21-year old in 2013, Thebe embarked on a journey to update its look and to refresh its corporate identity. The rebranding journey included a fresh new logo, which captured the modern and progressive nature of the company, a brand-new website and group wide digital publication called The Thebe Times. The launch of the new corporate identity marked the beginning of a new era for Thebe.

Since the launch, Thebe has celebrated many milestones in its rebranding journey. “As Thebe’s journey continues, it’s CI presence program is being crystalised. Thebe House has a fresh look with a tranquil reception area, cleaner open offices, pause area and new boardrooms, which were named appropriately,” says Sen Mdhluli, Head of Marketing at Thebe Investments. “As we move towards the November CI-reveal anniversary  month, we are excited with the application of the new CI in the different platforms” he says.

Watch the Thebe Corporate Indentity video here to refresh your mind.